Mohammed Bin Rashid Blvd
Downtown Dubai, UAE

Mad Monkey - Distillery Dubai
Mad Monkey - Distillery Dubai
La Serre

And Expansion Plan

One of Lincoln Hospitality’s signature concepts is La Serre, a popular bistro boulangerie and high-end dining restaurant spread over two levels on Dubai’s prestigious Emaar Boulevard. La Serre is known for its sophisticated, ingredients-focused French menu.

Its bakery is renowned for some of the finest pastries, cakes and breads in Dubai, while its recently gently refreshed interiors boast an abundance of natural light, a rotating art collection and a chic bar where expert mixologists make drinks to order.

Further cementing its reputation as a strong, cohesive brand offering, in 2021, the La Serre flag is set to unfurl in London, Riyadh and New York.

La Serre has the potential to be the next kid on the block globally. We have already signed in three countries and I want to penetrate other markets.

Mad Monkey - Distillery Dubai
Mad Monkey - Distillery Dubai
Adapting

And Evolving

“Like any business affected by the pandemic, we have had to adapt our business model in order to ensure our survival.” For Lincoln Hospitality, this means tailoring their existing offering to respond to the most pressing needs of the market.

At La Serre, we have been almost fully booked most evenings; to achieve this we enhanced our marketing and our activations to drive traffic. I redoubled efforts across our social media, drawing on our extensive team of videographers, photographers, and SEO specialists. The results speak for themselves and we have secured several consultancy contracts from struggling restaurants to do the same for them. This is the definition of being nimble and agile; simply slashing costs is not the answer.”

In the Press
His leadership style is marked with a great sense of humour…
The French bistro and boulangerie will be heading to Saudi Arabia first…
Homegrown French concept La Serre Bistro & Boulangerie is expanding to London, New York and Riyadh…
Lincoln Hospitality Inc. has announced that it will expand…
Homegrown French concept La Serre Bistro & Boulangerie is expanding to London, New York and Riyadh…
While the script normally calls for restaurants with an international reputation to open up an outpost in the UAE…

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